"Lowering the Threshold for Creating Music"
For over 120 years, Yamaha has been providing ways of conveying what's in peoples' hearts. Each time a relevant new technology emerged, Yamaha incorporated it. With the rise of the Internet, Yamaha also worked to incorporate internet technologies. However, there are limits to approaches based purely on technology; it is also necessary to provide mechanisms to incorporate the interactions of people who use the Internet. This realization gave birth to the Y2 PROJECT.
As times have changed, the ways in which music is consumed have evolved. Starting from an age in which live performance was the only way to hear music, the transition began with the advent of records, continued with the appearance of CDs, and then on to iPods and other modes of silicon audio, Currently music consumption is centered on the Internet, clouds, and smart phones. Because of these changes, music is now ubiquitous - something that can be enjoyed and consumed freely anytime, anywhere, together with anyone.
Compared to the freedom with which music can be consumed, there has been little to increase the ubiquity of music creation due to the inherent skill requirements and steep learning curve of learning an instrument. We are convinced that the threshold for making music can be lowered, such that in the near future, the barriers between music consumers and creators will disappear, allowing the two sides to come together to create wonderful things. The Y2 PROJECT is working every day towards making this vision a reality.
If you found out about our activities through this website and empathize with what we do, you too are now a member of the Y2 PROJECT. Our activities are always open and social, just like music itself. Let's work towards building a future in which anybody can easily make and share music with the world.
Motoichi Tamura - Project Manager
Y2 Project yamaha+ Division